NYU Casa Italiana Zerilli-Marimò presents:
Made in Italy | Sold in America
Fashion in Attenzione Magazine, 1979-1987
An exhibition of historical magazines, including fashion from the
NYU Costume Studies MA Study Collection
PhD Candidate, Department of Italian Studies, NYU
On view through May 5, 2023
This exhibition highlights the Italian lifestyle magazine Attenzione, which was published in the United States in the early 1980s for an elite readership of Italophiles. Attenzione covered a range of topics relating to Italian culture including politics, the arts, society, food, and most notably, fashion. Though the topic of fashion was seen by some readers as undermining the magazine’s purpose of spreading knowledge about Italian heritage and history, for others coverage of the successful careers of Made in Italy designers was inspirational and a point of pride. By viewing the magazine alongside examples of designer fashions from the 1980s to today, this exhibition begins to contextualize the presence of Italian fashion in the United States just as Made in Italy was conquering the international market.